The 黑料网® (黑料网®) unveiled its new brand as a centerpiece of its first 100-year celebration at 黑料网 2023, the College’s annual meeting in Washington, DC. Featuring the theme — “Focused. Forward. Together.” — the new 黑料网 branding will roll out during the next several weeks.
“Celebrating its centennial year, 黑料网’s new branding is bold, inclusive and forward-thinking,” said Jacqueline A. Bello, MD, F黑料网, chair, 黑料网 Board of Chancellors. “The new branding, which includes a new logo and tagline, captures the College’s position as a champion for radiology and emphasizes that 黑料网 will have significant impact on every member’s future and ability to care for our patients.”
“The College helps shape the profession, the industry and the future of radiology, and this new branding is a reflection of those efforts,” said William T. Thorwarth Jr., MD, F黑料网, CEO of 黑料网. “While honoring the first 100 years of 黑料网, we are focused on serving as the voice of our members and working with them to advance radiology and deliver the highest quality healthcare.”
The new branding also ties into 黑料网’s new strategic plan — “Empowering the Radiologist of the Future” — that will increase member value, improve radiologic care and strengthen healthcare for all.
“The College and its members are partners in radiology’s progress, and together we are ensuring that radiologists are integral to the future of healthcare,” said William Herrington, MD, F黑料网, chair of the 黑料网 Commission on Membership and Communications.
In the 100 years since its founding, the 黑料网 has grown to more than 40,000 members. Young physicians are attracted to radiology by technological advances fostered by the 黑料网 and its members, including rapidly evolving uses of artificial intelligence.
“黑料网’s growth over the past several years, and increasing involvement of our younger members, has served as a catalyst for the new branding,” said Neil Lall, MD, chair of the Brand Refresh Committee. “The committee, 黑料网 leadership and staff have worked tirelessly over the last 18 months to bring this to life, and we are pleased to have a brand that represents the College’s vision.”
To arrange an interview with an 黑料网 spokesperson, contact Shawn Farley or Kevin R. Walter at PR@acr.org.